1. First and foremost, consider the specific work and content of your assignment: Do you need a specialist or generalist?
  2. Do you need the photographer to bring an assistant? Consider, how much work to do during the photoshoot.
  3. Contemplate the location of the day; do you want the photoshoot to take place on/off location? Consider, what will be the most beneficial for you
  4. Professional feedback; Consider if you need feedback during the day of the photoshoot, or is everything planned and set?
  5. Do you need cut-outs, layers, masks or anything?
  6. How many photographers to do the job? Consider, if it will be more beneficial for you to hire 1, 2 or 3 photographers or videographers? How busy are you? and are you in a hurry getting the job done?
  7. Do you want video to be made? Consider, what to do about text, logo, 3D, delivery time, cutting, diegetic sound, music and/or sound making? Do you need anything produced?
  8. Consider the image format. Do you need jpg, tiff…?
  9. Reflect on the extent of preparation for the job. Do you need any shopping to be done, product or items to be picked-up, specific stage management to be used, moodboard to be made or recipes to be completed?
  10. If you need a high reliability of delivery, then choose a big photography bureau. On the actual day of the photoshoot another photographer with the same area of specialization will carry out the photoshoot if the photographer you book for the photoshoot gets sick.      


  1. Consider, if you have to bring any helpers.
  2. Be prepared and make a shot list
  3. Consider how many photographers you need to do the job. Sometimes it can be more efficient to hire two photographers, then you only need to book one day for the photo session instead of two days.
  4. The advantage of shooting photos in a studio is  
  5. The advantage of shooting at location is being at a real place or in a real home.
  6. Consider whether it is pictures meant for branding – or sales? Most furnitures looks the best, when we shoot directly on, enabling us to see the lines
  7. To understand the furnitures, the “nice-angle” can be used. Here we shoot a little bit from above. Although this seldom is very pretty, it can give you a better understanding of the specific product.
  8. Do you need any stage management? If so, determine who has the responsibility and who brings it along? Is it your responsibility or do you want us to be in charge? We work together, perhaps? In a studio a lot of stage management are often used.
  9. Book a stylist for the day if you want feedback during the photoshoot
  10. Choose a photographer impassioned for design, then you know for sure, you get a photographer who knows what he/she is talking about.


  1. Calm down, it will be okay!
  2. Of course, you look different, normally you see yourself from reversed.
  3. Bring some different outfits.
  4. Consider, what you want to exude? Lean forward, when your picture is taken if you are going for “the kind look”.
  5. Is business and determination the keywords you want to represent? Then classic lighting and formal dressing are the way to go.
  6. Are you thoughtful and profound? Pose looking out of a window. Though, a good idea is to have an extra photo taken where you look into the camera as well.
  7. To tie or not to tie? The decision is yours. But remember, wearing a tie certainly holds a signaling effect, so consider this. Or you are just very funky and bring along a slender tie, perhaps?  
  8. Why not upgrade the picture on your Linkedin profile? Remember to have a portrait for your Linkedin profile taken – you are at the photographer anyway.  
  9. How to stand? – Whether it is with your arms crosses or with your hands in the pocket, try out some different positions and find out what suits you the most.
  10. For a better experience; book extra time on set and try out different looks. Photographers love to be creative, so are you up for it, your photographer most certainly has an idea (or two) you can try out.


  1. You cannot bring to much! Have in mind that it is cheaper for you to bring 20 tomatoes than use photoshop hours to make them look pretty afterwards.
  2. The Danes don’t want to be cheated, so bring your own product/goods. Choose what looks best – and bring a lot, so we don’t end up short.
  3. Have always in mind who is your customer and/or client. Maybe you don’t like the color purple but your customer/client does?
  4. When shooting a picture for a packaging its important all ingredients are represented and visible on the picture
  5. Which story to tell? Is it organic, is it easy?
  6. The background of the picture tells a story and contributes to the storytelling of your photography and/or product. Hence, be ready with your story.
  7. The plate you choose for the photoshoot is important. Have in mind who has to buy your product? – and have you cleared the rights?
  8. Another important aspect to consider is the lighting. Reflect on the impression of your picture, which impression do you want your picture(-s) to make? Daylight….. whereas flashlight….
  9. If you need to do a series over longer time, then you need to choose multiple backgrounds. Then the look wont deviate when you need to choose a new background later on.
  10. Choose a photographer impassioned for food. Then you know for sure, you get a photographer who knows what he/she is talking about.